03.04.2009

Mirago announces Italian white label contextual contract
 
Mirago has signed a contract to integrate its contextual advert delivery solutions in 4w Net, the Italian advertising performance platform of 4w Marketplace srl. 4w Marketplace, is building a network of online advertisers in the Italian market. 4w Marketplace has signed an exclusive agreement to serve the performance text link onto the web sites of members of the Consorzio Premium Publisher Network in Italy. Consorzio Premium Publisher Network is a consortium founded by RCS MediaGroup and Gruppo Editoriale l'Espresso, the two largest newspaper publishing groups in Italy. Recently Editrice La Stampa and Athesis Group joined the consortium that is open to other high quality content publishers.
 
Mirago has tailored its platform to meet the exacting requirements of 4w Marketplace and Mirago will host, manage and maintain it and will provide account management support services for the 4w Marketplace account management team.
 
4w Marketplace has identified the following key features of its implementation of the Text link platform:
- It is a simple but technically advanced platform allowing advertisers to advertise by keyword or sector.
- It offers a performance based (PPC) advertising opportunity.
- Adverts are displayed where they are contextually relevant.
 
Mirago MD, Keith Parrish, commented "Mirago is delighted to be working with 4w Marketplace on this exciting project as it will become a major online performance advertising network in Italy".

Alberto Fioravanti, MD of 4w Marketplace said "4w Marketplace have ambitious plans for the project and Mirago's contextual PPC technology will provide a solid platform on which the project can grow".
 

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